• Maintain and act on a client services tactical plan weekly (and daily), focused on highest priority accounts and activities,
coordinated with different departments.
• Communicate directly with clients and prospects (and their agencies), both for servicing current business and assisting in the
prospecting of new business.
• Delivered 20% month-over-month growth by building B2B sales pipeline and negotiating 25+ enterprise sales contracts.
• Communicated with sales administration to ensure all needs regarding client campaigns, campaign pacing and available
inventory on applicable digital products are met.

• Functioned as the point-person for all transactions with major accounts.
• Daily use of the A2000 ERP system as required for order entry, customer inquiries, inventory inquiries and RMAs,
• Work closely with minor and major accounts such as Bloomingdale’s and Neiman Marcus sales staff and buyers via email
and phone.
• Work closely with Finance to provide supporting documentation for chargeback claims made.
• Created pricing models and conducted ROI Analysis for deals ranging from $2 million to $6.4 million.
• Daily use of office applications much as word, excel, and outlook.
• Used formulas for excel such as vlook ups and pivot tables.

• B2B technology marketing, primarily lead generation from various marketing methods such as email marketing.
• Hands-on contributor in day-to-day marketing operations activities such as SEO, SEM, web site content development, viral
marketing, PR, competitive analysis, sales support, and lead management.
• Contributed new ideas that had short and long-term strategic benefits such as search terms.
• Daily use of excel and excel formulas to complete system updates.
• Created pilot programs and validated them through A/B testing to improve revenue and cost drivers.

• Worked with key stakeholders internally to develop cross-promotional content strategy across a network of publications
delivered to healthcare professionals.
• Establish profiles of major readership segments and deliver matched product roadmaps to acquire and retain users and
maximize engagement.
• Delivered high-quality content messaging daily to support web site, email, and social media exposure of all company brands,
digital products, and live events.
• Manage the creation, targeting, distribution, and analysis of email campaigns.
• Manage the creation, targeting, distribution, and analysis of surveys.
• Designed and implemented ongoing user feedback tactics to collect product and market intelligence.
• Ensured consistently high-value experience for readership which emphasizes content, professional information needs and
business goals.
• Collected, update/maintain, and collate data necessary for reporting activities including regular status and metric summaries.
• Contributed ideas for process improvement to ensure all individual business units meet or exceed their goals with respect to
product development, production, and marketing.
• Monitor trends and changes related to digital medical and information publishing.
• Provide other departments with custom metrics upon request.
• Daily use of software such as: Photoshop, Bronto, Google Analytics, Smartsheet, Adobe InDesign, and more.